How much should you charge for coaching? A simple pricing ladder
Price your coaching in steps. Start with a ₹500 Mini Breakthrough Offer to earn trust. Charge ₹15,000 to ₹25,000 for 1:1 coaching with your first 5 clients, move to ₹25,000 to ₹50,000 once you have results, and go above ₹50,000 after 10 clients with strong testimonials. If people still say no, the problem is usually your offer, not your price.
Most coaches I meet are not undercharging because their market is cheap.
They undercharge because they do not trust their own price yet. So they guess, discount, and feel bad either way.
Here is the simple pricing ladder I teach my students. It removes the guessing.
Your price is a positioning statement
Before you pick a number, know this: your price tells people who you are.
- ₹5,000 says "I am just starting."
- ₹25,000 says "I am serious."
- ₹50,000 says "I deliver deep, lasting results."
None of these is wrong. But you should pick yours on purpose, based on the proof you have today.
The pricing ladder
| Where you are | What to charge | Why |
|---|---|---|
| No paying clients yet | ₹500 Mini Breakthrough Offer (3 to 5 days) | Earns trust and gives you your first wins and testimonials |
| Your first 5 clients | ₹15,000 to ₹25,000 for 1:1 coaching | Shows you are serious while you build proof |
| After 5 clients with results | ₹25,000 to ₹50,000 | You now have proof that your method works |
| After 10 clients with strong testimonials | ₹50,000 and above | Your results now sell for you |
If you have no paying clients yet, start with the first rung. Here is exactly how the Mini Breakthrough Offer works.
Why is nobody buying at my price?
Usually it is not the price. It is the offer. I explain this with a simple framework I call the Offer Equation:
Offer = (Specific Person × Specific Result × Believable Path) ÷ (Time to Result × Effort Required × Risk)
People buy when the top feels big and the bottom feels small.
- Specific Person: does your ideal client feel "this is for me"?
- Specific Result: is the result clear and measurable?
- Believable Path: can they see how they will get there?
- Time to Result: how long until they see the first win?
- Effort Required: how hard will it feel for them?
- Risk: what if it does not work for them?
Score each one from 1 to 10. Fix the lowest score first. Most of the time, a "price problem" is really a weak result, a fuzzy path or too much risk.
Your price is not the problem. Your equation is unbalanced.
The 5 parts of a strong 1:1 offer
- Who it is for, and who it is not for. The "not for" line shows confidence.
- One core promise. If you cannot say it in one sentence, your offer is not clear enough.
- The path. Show what happens phase by phase, so the unknown feels less scary.
- Specific outcomes. Numbers and milestones, not "feel more confident".
- The investment, said with confidence. Say the price, then stop talking.
Common questions
Should I give discounts?
Try not to. A discount teaches people to wait. If money is the real issue, offer a payment plan instead. For many clients, coaching is affordable but a stretch, and paying in parts makes the yes easier.
When should I raise my price?
When your calendar is getting full, or when your last few clients said yes very easily. Raise it for new clients only, and keep your promise to existing ones.
What if I feel guilty charging more?
That feeling usually means you do not fully believe in your result yet. Collect proof. Every client win makes the next price easier to say.
Try this today
Find your rung on the ladder. Then score your offer on the six parts of the Offer Equation and fix the lowest one before your next sales conversation.
Sagar Sangam Sahu
Founder of Tribe Building Mastermind. Has helped 1,300+ coaches get clients organically. More about me