The lead generation funnel is the process of getting prospects to the top of your funnel to become leads and eventually customers.
This article will give you 6 important things to consider when creating a lead generation funnel.
1. Define your target market.
First and foremost, you need to define your target market. Who is it that you want to attract the most?
What are their demographics? Where do they reside geographically?
This will be crucial in determining what types of content or offer you should create for them to take an interest in.
2. Determine the ideal customer profile for your product or service:
Create an ideal customer avatar before you start working on any project!
Define your audience and have demographics of who you are going to target.
For example, if you are a smartphone seller, then it doesn’t make sense to sell smartphones to a 10 years kid.
So, before you do anything, define who your audience is
What will be the ideal customer profile for your product or service?
– Age range (age of a potential buyer)
– Social class/ Income level
– Location. What are the demographics in an area where most people may buy from
3. coming up with a lead magnet that can solve your ideal customer’s problems:
You need a lead magnet that can solve your ideal customer’s problems.
This is what will entice them to give you their details and continue working with you in the future.
For example, if I’m an online retailer looking for more customers then the lead magnet should be like a free e-book on “How to get more customers for your online store”.
Some Best Lead Magnets That You Can Set-Up:
Free gifts, etc…
Once you’ve got this figured out, it’s time to craft your funnel by setting up the landing pages and upsells.
4. Prepare high converting landing pages for your funnel:
I have already shared my view on creating a high converting landing page already!
Still, let’s just recall “What are the sections that you need to include in your landing page”?
A Compelling Offer
A Headline and sub-headlines
A Video Explaining Your Product
An Appealing Call To Action
Benefits Of Your product
Objections of Your customer and FAQ’s, etc…
5. Setup OTO’s:
OTO’s are typically low-cost items that are complementary to the main product or service.
For example, if you’re selling a training course on how to create your own website, you could include some of your favourite tools for web design with one purchase of the training package.
This can help you to increase the “Average Customer Value”
6. Determine which channels will work best for reaching potential customers (email, social media ads, SEO, etc…):
Figure out which traffic source works for you!
Check out where your targeted audience is.
Eg: If you are a digital coach, you can find out your audience on Facebook and Instagram.
But, if you are a health consultant, Pinterest is the place where you can target your audience.
Check out social media channels like Facebook, Twitter, LinkedIn and Instagram.
Through that, you can explore the groups and pages your customers are interested in and target them more effectively.
7. Establish your email list and start following up to pitch your core product:
Once all set! Now, this is the time to collect leads and establish your email list.
Start pitching your core product through the email list!
Note: Nurture your email subscribers with valuable content before you start promoting your product.
Run different campaigns including indoctrination campaign, engagement campaign, ascension campaign, monetization campaign, etc…
This will help you to build trust with your leads and convert them into customers more easily!
I hope this post will help.